Problem

Travelling on a budget is challenging especially when you have to navigate through multiple sites to keep track of your bookings and expenses. 

Solution

TravelBuddy is a Mobile App that will allow you to book flight, car and hotel within your set budget along with a user friendly feature to keep track your expenses.

My Client Sadie Porter struggles to stay on budget during travel especially during peak holiday seasons such as, Christmas because they always face unexpected household expenses and their set aside travel budget takes a hit as she is unable to track and organize when booking online. She is in search of an App that will help her book a flight and maintain budget all in one place. She is introduced to TravelBuddy by her husband and Sadie wants to try it out.  

Tools

Adobe Photoshop

Google Docs

Google Slides

Google Forms       

Figma

InVision

Miro

Slack

Otter

Zoom

Project Overview

Strategy

My Client Sadie Porter struggles to stay on budget during travel especially during peak holiday seasons such as, Christmas because they always face unexpected household expenses and their set aside travel budget takes a hit as she is unable to track and organize when booking online. She is in search of an App that will help her book a flight and maintain budget all in one place. She is introduced to TravelBuddy by her husband and Sadie wants to try it out.  

How might our TravelBuddy App reduce our users anxiety of going over budget while traveling by helping them calculate, book and track their budget during their trip? How might we do extensive search with the users feed of their budget in our app and we send notifications ahead of their bookings to help their journey start off on a happy note?

Tools

Adobe Photoshop

Google Docs

Google Slides

Google Forms       

Figma

InVision

Miro

Slack

Otter

Zoom

Journey of Sadie Porter

Screenshot (134).png
Empathy Map

Pain Points

  • Unexpected expenses

  • Anxiety in finding the best deal to fit within budget

  • Booking through third party sites

  • Prefer all her booking, savings and budgeting through one single app or website

  • Stress of planning overrides the joy of travel

  • Apps that are not novice friendly

Screenshot (173).png
User Persona
Sadie's Wish list
  • Quality time with family away from home

  • Receive notifications on deals

  • Booking through third party sites

  • I can plan better during travel with proper budgeting tools

  • 24/7 live chat

  • Avoid long flights

Competitor Analysis
Guerilla Testing

Conducted 5 guerilla tests and re-iterated with the feedback provided by my users. 

  • Need larger buttons

  • Minimizing number of screens

  • Clutter free design

  • Easy to navigate

Usability Test Plan
Sketches to Mid-Fi Wireframes
TravelBuddy Prototype.gif
Prototype

High-Fidelity Prototype after usability testing and iterations.

Screenshot (174).png